How can CRM and automatization help your business?
For starters, let's take a look at what CRM is and how it relates to the optimization of business procedures.
CRM (Customer Relationship Management) is primarily a business strategy based on a customer-centric approach. It is a technique of systematically gathering information about customers at all stages, in order to analyze and use this data to improve the user experience, and the quality of service and build long-term relationships with each customer. The result of implementing such a strategy is a competitive, profitable studio with an effective system of acquiring and retaining customers.
INKbusiness is a business management and automatization software designed specifically for the tattoo industry. Unlike most universal CRM systems, INKbusiness was originally developed taking into account the specifics and business processes of tattoo companies. Thanks to this, it was possible to design the tools and modules of the system so that each user, regardless of whether it was the tattoo shop owner, manager, administrator, accountant, marketer, or artist could not only perform their daily tasks faster and more conveniently but also be more effective in communication with customers, marketing, sales, and service.
In tattoo shops that have started to use INKbusiness CRM, you can already notice the first advantages of use, such as:
Improving the quality of customer service, including personalized notifications before the visit or visit history, which allows for an individual approach to each client, so that they feel taken care of by us.
Fewer losses and costs. Automatic reminders about visits and a prepayment system will help to minimize the absence and delays of customers, thanks to which the studio can save from a couple to even several hundred thousand zlotys of losses per month.
Increased team productivity. Employees whose routine tasks are performed by the program gain more time to communicate directly with the customer, make fewer mistakes, and are able to complete more tasks. Organized information about customers, a convenient schedule, automatization of reminders and reoccurring visits of customers, and other features of the modern program allow you to save up to 20 hours a month. For comparison, the total working time of an average studio is about 300 hours a month.
Reduced possibility of financial fraud and theft. As you well know, the more chaos in finances and reports, the easier it is for unethical employees to manipulate data. After the implementation of the CRM system, all processes become transparent. With just a few clicks, you can analyze data on customer visits, cancellations, transfers of records, keeping track of products, financial transactions, and all user activities.
More effective marketing. Customer acquisition source analytics identifies effective and ineffective advertising channels. Booking history and in-depth customer analysis allow you to create more efficient advertising campaigns. Thanks to this, you can reduce the cost of customer acquisition and at the same time increase the effectiveness of all marketing activities.
Now we know that thanks to INKbusiness CRM, tattoo shops can improve service quality, optimize costs and increase their profits. The next step is to think about how to switch from manual business management to a more effective management with the use of a modern CRM system.